It’s interesting to see how the Internet has changed the consumption of media today. I must watch hours of movie trailers, bloopers, television commercials, music videos, and more than everything else combined, my favourite TV shows. Every week, I consume several hours of television material online. Assuming you have already watched the video above, you can start to realize the consequences this may have on my consumption. If Protect IP’s wheels are set in motion, I will no longer be able to stream all those gigabytes of video conveniently to my computer while lying lazily on my bed. My opinion: THAT SUCKS!
What we have here is the creation of a form of media so powerful that it has (literally) billions of people hooked to it like a crack pipe; a medium so powerful that creative use can result in tremendous results. Think back when television advertisements were at their peak in, say, the United States in the 50’s through 70’s (widely considered the Golden Age of Advertising). We had millions of viewers who would sit in front of the tube and just stare blankly consuming all moving pictures on the screen facing them. If you think about it, that’s exactly what we have now; except it’s not. We probably have a similar extent of consumption of internet media, but it’s not the same as absorbing any and all information being fed to the consumer. With the internet, the one luxury we as consumers now enjoy is that of choice – we get to CHOOSE what, when, where, and how we consume.
Taking that concept into consideration, I believe that Protect IP is probably the wrong way for media corporations to go about protecting their interests. Instead, they should use the tremendous resources they have and leverage the dangerously heavy dependence that we have on this form of media. I’m not asking evil corporations to act worse; I’m just saying that it is important for them to recognize the importance of this media that is now inevitably here to stay. They must find creative solutions to the problem of copyright infringement, not jump back to the dark ages by limiting the audience’s ability to share content on a network that now thrives solely on that very concept of “sharing content”.
Dear media powerhouses of the world: Limiting online content is NOT the way to go. Invest your money to find new ways to create or expand your presence online rather than disincentivizing them from moving on to a bigger and better platform of communication. If you do, YOU WILL KILL CREATIVITY by limiting the tools people can use to express themselves. Evolve with your audience; don’t pull them back to the stone ages.
Until the next blog.